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Air, land, ocean.

Case Study: ALO Yoga

Featured: Yoga Journal, WWD. 

Role: ​​​​​Art Direction / Graphic Design / eCommerce / Catalog.

Team: Design, Video/Photo.

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Launch Site
2012 - 2014
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With the meaning of ALO (air, land and ocean) in mind, connecting with influencers and expanding the brands reach was vital. Breaking through a world owned by athleisure and yoga-wear giant, Lululemon, ALO was the little yogi that could. 

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From branding a new font paired with a refined logo and photography direction to print collateral such as, catalogs, lookbooks, and retail hang-tags to digital marketing for demand generation. 

Social media was the main driver for the growth and success of ALO. From influencer marketing to owning an engaged Instagram community, ALO was able to go from top-of-the-funnel brand awareness straight to bottom-of-the-funnel sales.

Credits: Alyson Wilson, Luke Wooden, Crystal Raymond, Taryn Espinosa, Rob Gonzalez.

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